Job Description

Job Description

Position Summary:  

As the Director of E-Commerce, you will spearhead the company’s digital sales and online presence, driving revenue growth through innovative, data-driven strategies. Leading a dynamic team, including email and SMS specialists, you will optimize user experiences, execute high-impact campaigns, and align efforts with the company’s mission to deliver exceptional products and captivating digital experiences that resonate with customers. 

Key Responsibilities:  

Strategic Leadership 

• Develop and execute a comprehensive e-commerce strategy aligned with the company’s vision, mission, and growth objectives.
• Identify market trends and growth opportunities to maximize online revenue and strengthen digital presence.
• Stay ahead of e-commerce trends by leveraging cutting-edge tools and technologies to maintain a competitive platform. 

Website Optimization and User Experience 

• Oversee website optimization for top performance, speed, and seamless user experience across all devices.
• Streamline the checkout process to minimize cart abandonment and ensure secure, user-friendly transactions.
• Implement innovative features to enhance the digital customer experience and boost conversions. 

Digital Marketing and Media Buying 

• Lead digital marketing efforts, including media buying and retargeting strategies, to maximize ROI and drive traffic.
• Collaborate with the marketing team to create multi-channel campaigns that increase engagement and conversions.
• Analyze campaign performance using data to refine strategies and stay ahead of competitors. 

Email Marketing & SMS Leadership 

• Lead the email & SMS team in developing and executing targeted campaigns to nurture leads, engage customers, and drive repeat purchases.
• Optimize email and SMS strategies based on performance analytics to improve customer retention and loyalty.
• Ensure consistent, compelling messaging that aligns with brand values across all campaigns. 

Copywriting and Brand Messaging 

• Oversee the creation of persuasive copy for websites, product descriptions, emails, and digital ads that resonate with customers.
• Ensure all content reflects the brand’s voice, values, and value propositions to drive engagement and sales. 

Product Launch Strategy 

• Partner with product development and merchandising teams to plan and execute high-impact product launches.
• Develop go-to-market strategies that maximize product visibility, buzz, and sales across digital channels. 

Analytics and Reporting 

• Leverage analytics tools to track site performance, traffic, conversion rates, and other critical metrics.
• Deliver insightful reports to senior management with data-driven recommendations for continuous improvement.
• Ensure all analytical systems provide accurate, actionable data to support strategic decisions. 

Team Leadership and Management 

• Build and inspire a high-performing team of digital marketers, web developers, email & SMS specialists, and other key roles.
• Set clear goals, provide mentorship, and foster a collaborative, innovative environment that drives results.
• Manage budgets, timelines, and resources with precision to deliver projects on time and within budget. 

Qualifications: 

• Minimum 8–10 years of experience in e-commerce and direct response marketing, with proven success as an E-commerce Director or similar leadership role.
• Deep expertise in e-commerce platforms, SEO, digital marketing, media buying, email/ sms marketing, direct response marketing, compliance and analytics tools.
• Exceptional leadership and team management skills to inspire and guide cross-functional teams.
• Strong analytical and problem-solving abilities to turn data into strategic wins.
• Outstanding communication and interpersonal skills to build relationships and drive collaboration.
• Thrives in a fast-paced, dynamic environment, managing multiple projects with strategic precision. Must be a go getter that takes initiative. 

Additional Information:  

• Pay is DOE
• Full-time schedule
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel 

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